Avoid Cliches
A cliche is any description that is in common use, and slips almost unconsciously across the tongue. The problem with cliches is they lack the power to present to the reader the impact of what is happening. Just as the cliche rolls off your tongue as the writer, it will slip through the mind of the reader without his realizing what you were trying to say.
For instance, if you want to impress upon the reader how white the wedding dress of your character is, and you use the cliche - "White as snow", there is no impact. If you were to write: "The dress was so white it was blinding me, and I had to squint to look at it," now the reader is aware of how white the dress is.


Here is an example from Stephen King. "The house needed a coat of paint as bad as a man in the desert needed a drink of water."
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